Content Marketing Mishaps: The Most Common Grammar Errors

How many times have you heard the phrase, “Content is king”?

Maybe this is your second time, but, we’re pretty sure you’ve heard it more than once. With the rise of content marketing, it has evolved into different forms. You can see infographics, case studies, memes, and reviews to name a few. But let’s go back to basic – which is avoiding these grammar mishaps.

We’ve gathered the most common grammar errors that even big companies commit. Take note of these so you won’t spoil your marketing.

Common Error #1: The Proper Use of Semicolons and Commas

Basically, semicolons are used when you need to:

  • refer to a list of items that are separated by commas
  • combine two independent sentences but are related to one another

Do not use semicolons when you can use a comma to separate ideas. Here are examples that you can compare:

Example 1:

Content marketing is king; but, it can make or break your business.

Example 2:

Content marketing is king, but, it can make or break your business.

Although the two independent clauses – that are also separated by the conjunction ‘but’ – can stand alone, we notice that their thoughts complement one another and could not stand alone. Thus, using a comma is more appropriate to use.

Moving on, let’s talk about the proper use of commas.

  • A comma comes after stating a thought at the beginning of your sentence.


Social media marketing is one of the best strategies today, many are using it.

  • Commas are mandatory after using transitional phrases like hence, otherwise, however, besides, as long as, furthermore, in addition, accordingly, etc.


Furthermore, never underestimate content creation.

  • They are also used when quoting someone.


John added, “A systemised business will result into a rapid growth.”


Common Error #2: Placing The Apostrophes (‘)

The purpose of using an apostrophe is simply to show the exclusion of letters in a contraction.

Here’s a list of examples:

  • aren’t (are not)
  • they’re (they are)
  • it’s (it is)
  • we’re (we are)
  • he’s (he is)
  • isn’t (is not)
  • won’t (will not)
  • who’s (who is)

An apostrophe is also used to show possession. A very good example you can relate with is the brand Wendy’s.

See more apostrophe examples here.


Common Error #3: Sloppy Capitalisation Goofs

For some, they just love capitalisation. It’s their way to emphasise a strong point. However, there are alternative ways to emphasise a thought without ruining your content.

When should I click capslock?

  • In the title of your articles
  • The first word of your sentence
  • Days of the week, Months and holidays
  • Initials and acronyms
  • Proper nouns (first person pronoun I, names, places, company name, job title, institutions, etc.)
  • Title of Events
  • Trademarks and brands (Nike, Coke, Starbucks, M&Ms, Mcdonalds, Adidas, etc. )
  • First word of a quotation
  • Salutations and closings in letters (Dear, Sincerely, etc.)


Common Error #4: Most Common Spelling Mistakes

You wouldn’t risk sharing an article with an incorrect spelling on social media, would you? However, if it is correctly written, you would be happy to share it, right? The same is true for your audience.

With that in mind, here are the most common mistakes that we often commit. Digest these common spelling mistakes, and take action promptly:-

  • Your vs. You’re

“Your” is a pronoun, as in “your home” or “your market”. “You’re” is obviously a contraction of “you are.” For example, “You’re doing it right man!”

  • It’s vs. Its

“It’s” is a contraction for “it is”. On the other hand, “its” is a possessive pronoun to show ownership. For example, “Birds never fail to protect its nest”.

  • Then vs. Than

“Then” is used in all other cases because it has a variety of meanings. It may mean, “in addition to” or “at a point in time”.

On the other hand, “than” is basically used when comparing two different things. For example, “Your content is better than your competitor because you practice SEO writing”.

  • Affect vs. Effect

“Affect” is a verb. “Effect” is a noun.

Example using Affect:

Understanding social media marketing rules will affect your sales big time.

Example using Effect:

Do you really understand the bad effect of duplicate contents?

  • There vs. Their vs. They’re

“There” is used when stating a place. “They’re” is basically a contraction of “they are”. Use “their” if you’re talking about two or more people and something they have.

  • Two vs. Too vs. To

“Two” is obviously a number. “Too” is synonymous with “also” and “To” is a preposition often used to denote motion, toward a person, place or thing.

  • Into vs. In to

“Into” is a preposition that expresses transformation or movement. “In to” is used when in acts as an adverb and to as the preposition.

Example using Into:

Download our free eBook to learn the secrets on how to convert prospects into customers!

Example using In to:

I am going to turn over this missing child in to his parents.

Observe that if you use “into” in the second example, it means you are transforming the missing child into his parents.

  • Alot vs. a lot

There is no such word as “alot” because this is always two separate words, “a lot”.

  • Loose vs. Lose

“Loose” means not tight while “lose” is a verb means “not to win”. Don’t confuse them.

  • Complement vs. Compliment

“Complement” means it supplements something else or something that “adds to,” while “compliment” is used when you praise or admire someone.

  • Principal vs. Principle

“Principal” as a noun means, someone who is highest in rank while “principle” is a noun that means fundamental law or truth.


Bonus Tips and Tricks!

Producing professionally written content is definitely a tough challenge for marketers due to limited time. This is where outsourced content writers come in. Here at BMG Outsourcing, we have well-trained online marketing experts who can produce optimised content. Publish content with no grammar errors written by our equipped content professionals who can give you results-driven output.

Email us at to start working with us today. You can also grab your own copy of our free eBook about How to Write Killer Content.

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