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AGED CARE PROVIDERS OUTSOURCING ASSISTANCE

Assisting with your non core activities , to free up your time to focus on what’s important.

BMG Outsourcing recognises that the Aged Care Royal Commission places more demand on Home Care providers and workers.

Due to the number of significant changes over the recent years, from deregulation, the Royal Commission, and shifts in customer preferences and choices, many of our clients in the Aged Care sector are feeling the pressure of these increasing challenges. Like them, you can Outsource your non core activities to the Philippines, ensuring that the behind the scenes work is taken care of, freeing up your time maintain that empathetic personal connection with your customers that they deserve. These are some of the areas that outsourcing in the aged care sector can turn stress into success !!

MARKETING

The new standards open up many opportunities for the consumer make
informed choices, placing more emphasis on Aged Care providers to market their service to stay competitive. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers. Outsourcing marketing opportunities for the aged care sector includes 

  • Qualified Marketing support for smaller organisations who generally conduct less marketing and do not employ full time marketing staff
  • Focus on Local Area Marketing. For example, aged care homes success depends largely on its residents, their families, and the care personnel. Generally these people tend to reside within the local area. Therefore location is a key factor, so proximity to family members play a large role in the decision-making process. So it’s important to get your local area marketing and communications right and consider fund raising events and campaigns, events, shows etc.
  • It’s also important to engage with your audience through local community plans and initiatives and interact with family members in a way that gets your brand name front of mind .

BMG SERVICES INCLUDES

Marketing Campaigns
Email Marketing
Branding and Promotions
Social media strategies
Website and SEO
Google and Facebook Ads
YouTube marketing
Video production

Google my Business

Analytics reporting

ACCOUNTING

With cloud accounting systems, there is a huge growth in the outsourcing of financial reporting, data entry and bookkeeping. Security over data is a key concern, especially in the health care industry with the privacy over client records. There are many security measures that we can advise on to gain peace of mind that due care is taken to offer protection.

With the changes to the funding model, more emphasis will be placed on developing and monitoring appropriate KPIs in order to determine the return on the investment of the various initiatives – KPI’s for marketing and business development are generally linked to accommodation pricing growth, client increases; acquisitions; donations and bequests; fundraising and market penetration.

BMG SERVICES INCLUDES

Invoicing
Debt Collecting
Payroll
Transaction processing
Bank Reconciliations
Metric Analysis
Financial Reporting
Bookkeeping
Data input
Cash flow and budgeting

SALES

Establishing your brand and expanding your market requires an investment of time, which unfortunately is one of the major limiting factors for aged care providers. Online marketing can be supplemented by phone support, telemarketing and surveys to grow your base. The Filipino accent is soft and easy to understand, and our clients find that the consumers develop a relationship quickly with the beautiful, patient nature of the Filipinos. Many aged care facilities employ Filipinos in Australia because of these qualities and their strong work ethic.

BMG SERVICES INCLUDES

Database Managment
CRM Support
Script Creation
Cold Calling
Telemarketing
Debt Collection calls
Reception support

RISK AND SAFETY MANAGEMENT

Governance and compliance requirements form the core of the new legislations. We partner with Risk Management software providers, our main partner being www.riskteq.com.au to provide outsourced labour to provide data entry support to update these systems.

BENEFITS

The new standards opens up many opportunities for the consumer make informed choices, placing more emphasis on Aged Care providers to market their service to stay competitive. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers. Outsourcing marketing opportunities for the aged care sector includes :
  • The use of specialists who are able to leverage off existing skills, innovations and resources;
  • Better utilisation of internal resources on the provision of core services;
  • Cost and resource efficiencies usually only available to large scale operations;
  • The transfer of some compliance, governance and legal risk to a third party; access to contingencies, such as specialised staff during times of illness, that may not be available to the organisation and will assist in the provision of a more continuous and reliable service; and
  • Reduced HR and IR expenses.

CONSIDER BMG OUTSOURCING

Rather than providing the systems and staffing to manage all services in-house, BMG can deliver the services more efficiently, cost effectively and to the required standards, saving you the time and money invested in recruitment, development and performance management.

The decision to outsource is a strategic decision. While you may be concerned about the potential loss of control of the service, BMG can develop a partnership with you including agreed outcomes, performance requirements and communication expectations.