Due to the number of significant changes over the recent years, from deregulation, the Royal Commission, and shifts in customer preferences and choices, many of our clients in the Aged Care sector are feeling the pressure of these increasing challenges. Like them, you can Outsource your non core activities to the Philippines, ensuring that the behind the scenes work is taken care of, freeing up your time maintain that empathetic personal connection with your customers that they deserve. These are some of the areas that outsourcing in the aged care sector can turn stress into success !!
The new standards open up many opportunities for the consumer make
informed choices, placing more emphasis on Aged Care providers to market their service to stay competitive. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers. Outsourcing marketing opportunities for the aged care sector includes
Google my Business
With cloud accounting systems, there is a huge growth in the outsourcing of financial reporting, data entry and bookkeeping. Security over data is a key concern, especially in the health care industry with the privacy over client records. There are many security measures that we can advise on to gain peace of mind that due care is taken to offer protection.
With the changes to the funding model, more emphasis will be placed on developing and monitoring appropriate KPIs in order to determine the return on the investment of the various initiatives – KPI’s for marketing and business development are generally linked to accommodation pricing growth, client increases; acquisitions; donations and bequests; fundraising and market penetration.
Establishing your brand and expanding your market requires an investment of time, which unfortunately is one of the major limiting factors for aged care providers. Online marketing can be supplemented by phone support, telemarketing and surveys to grow your base. The Filipino accent is soft and easy to understand, and our clients find that the consumers develop a relationship quickly with the beautiful, patient nature of the Filipinos. Many aged care facilities employ Filipinos in Australia because of these qualities and their strong work ethic.
Rather than providing the systems and staffing to manage all services in-house, BMG can deliver the services more efficiently, cost effectively and to the required standards, saving you the time and money invested in recruitment, development and performance management.
The decision to outsource is a strategic decision. While you may be concerned about the potential loss of control of the service, BMG can develop a partnership with you including agreed outcomes, performance requirements and communication expectations.